Milestones Newsletter | Issue 12, Fall 2025 | Subscribe to Milestones
In today’s digital world where misinformation is abundant, ensuring that health information is timely and evidence-based has never been more important. Such information builds public trust, supports informed decision-making and improves health outcomes.
With its mission to improve health outcomes and reduce inequities, PCMCH is committed to sharing timely, evidence-based health information and resources with the public and healthcare providers. This includes supporting the healthcare system’s efforts to achieve a 90% respiratory syncytial virus (RSV) immunization uptake for the 2025/26 season.
Ontario was among the first provinces to implement a universal infant RSV immunization program. The inaugural 2024/25 season was a success, with 73% of births receiving RSV protection through either the prenatal vaccine or the infant monoclonal antibody, according to BORN data. This achievement is in large part due to the significant time and resources that providers and organizations dedicated to implementing program.
In August, PCMCH updated its RSV fact sheets for parents/ expectant parents and healthcare providers to align with the latest Ministry of Health guidance. Recognizing the urgency of the RSV seasonal surge, we once again published our parent fact sheet in eight languages to reach as many Ontarians as possible. We also created a new RSV poster with QR codes for display in clinical settings. Since August, the updated RSV fact sheets have been downloaded more than 1,600 times from the PCMCH website.
We are grateful to the people and organizations who have informed, and continue to support, our RSV prevention efforts, some of whom you will read about in this issue of Milestones. This includes individuals such as PCMCH Governing Council member Dr. Paul Roumeliotis, a pioneer in health communications, as well as the province’s regional maternal-child health networks that work tirelessly to ensure healthcare providers in their respective regions are equipped with the most up-to-date information.
Thank you for working to prevent the spread of respiratory illnesses during this viral surge season. We all have an important role to play – from serving on the frontlines to developing and sharing essential health information. Together, we can help ensure Ontarians receive the information they need to make informed health decisions.
Warmly,
Sanober